Use the keyword tool (such as wordtracker/google adword keywords tools) and find keywords that get good search result per month, and that they have less than 3000 competing web site (the results) in the search engine results. Research on your field to find the words that can appear in the document describe the contents of your page accurately. Analyze What type of words or phrases would someone use if someone using a search engine and trying to find pages like yours. Consider to check the recent trends of search pattern, google trend tools is best to find most recent search trends. Once you have selected your keyword seo basis, use it in your pages.

* Create theme based pages and optimize the potential keywords. Put the keyword in the title, keyword, tag, anchor text, description tag, header tag, and several times in the web content.

* Create a blog and post article to the topic of your keywords, put the text anchor links in your posts, link to the web page that is optimized for the appropriate keywords around which your article was written, and submit your blog in blog directories, start promoting your blog, promote your content through rss.